Producing the campaign for Certina's DS Action GMT watches was an unforgettable and rewarding experience. I had the honor of directing three separate shoots, each designed to reflect a unique facet of these exceptional models.
In Frankfurt, I captured the urban bustle, while a pool shoot highlighted their robustness and water-resistance. Finally, in the studio, I explored every detail, playing with light to magnify the precision and elegance of the DS Action GMT.
This ambitious project represented a real creative challenge, requiring flexibility and responsiveness to the unexpected. Thanks to my passion for design and the support of the Certina team, I was able to bring to life a vision faithful to the brand's values.
The positive feedback confirmed the success of this collaboration. This success is the result of a balance between technical mastery and human synergy. This adventure reinforced my conviction that passion and commitment are the keys to any successful project.
I'm proud to have played a part in bringing the DS Action GMT to life, and look forward to taking on new creative challenges.