In this video, I created a complete mise-en-scène to illustrate the collaboration between the Certina brand and Marta Ortega, a renowned padel player. I designed and edited every aspect of the video, making sure to capture the essence of the watch and its link to the sport.
This included:
Art direction: creating a visual universe reflecting elegance and performance, with shots highlighting the details of the watch.
Scriptwriting: writing a visual narrative to weave a link between the dynamism of padel and the precision of watchmaking.
Post-production: video editing, color retouching and integration of graphic elements for a professional look.
This video embodies the marriage of technique and creativity to sublimate a unique collaboration.